“Chicago is an awesome town and, importantly, it’s not San Francisco! I believe the dedicated technorati of SF need to branch out from the Valley and learn from practitioners elsewhere. This seemed like a perfect occasion for that very thing, even more so than an Interaction’11 or IA Summit (both of which I’m bummed to be missing!).
In addition to being an awesome design event, it happens to be the same weekend as ORD Camp — a barcamp inspired event that’s put on by a few folks from Google, and happens to be invite-only, but brings together the top tech thinkers and do-ers in Chicago. Chris and I attended last year (as the token out-of-towners) and we were both planning to attend this year as well! When UX for Good came across my radar, I realized that it’d be a better event in terms of professional growth — but we were still able to travel and stay with each other in Chicago over the same weekend! Bonus!”