Kevin Coval, a poet and artistic director, came in to spark conversation that the team at Global Lives is having. Global Lives is working on developing a cultural understanding around the world through use of 24 hour films of various demographics.
Coval described his experience with warring gang members that he brought together to slam poetry in the same space. They were able to work together with poetry, where the wouldn’t have otherwise. The importance of starting with smaller messages, such as how his mother cooks breakfast, can impact someone’s life more than tackling larger issues. Commonalities are what make people feel connectedness, Eldridge Doubleday, User Experience Architect at Sears Holdings, agrees.
Coval also reiterates how powerful imagery can be. For example, watching a Quinceañera party versus a Bat Mitzvah party are visual cues that can create more “Ah ha” moments than any research or studying could hope to do.
Carlo Garcia, another spark, enters the room to stir up additional convo. He urges the UX designers to keep it simple. Regarding the website, keep the design principles simple and focus in on key three components.
Luiz Andrade notices there are too many audiences for the Global Lives project.
Finding key stories and focusing in on those stories will help people to experience the same thing, Andrade further emphasizes. Garcia went on to suggest that the audience could break down the stories themselves. Make the story interactive – have them edit these stories themselves, allowing for full inclusion.
Then Doubleday brings everyone back to earth. Are they creating more problems than solutions?
Reminder to UX team by Andrade: the outcome for the audience is the key. The end goal: the audience needs to be moved and changed.
Doubleday clarifies that the idea they are working on will allow people to participate, collaborate, edit and translate in order to use a learning and teaching environment.
Breakthrough! Excitement is felt in the room as they realize the ultimate question.
How can we extend the experience that the producers had during their time filming Global Lives to the audience?
Each producer seems to have been profoundly moved by living with these people, whereas the audience doesn’t necessarily feel this empathy.
Now we’re getting somewhere!