Brainstorming session is over.
The Cross Cultural Understanding team working on Global Lives is getting down to the nitty gritty. Since yesterday and early this morning, the process started off simplistically by asking: How do they define empathy? If the point of the Global Lives project was to garner empathy from its audience towards the rest of the world by building a video library of human life experience, then this definition was an important starting point.
Since then, brainstorming sessions on how to gain momentum and publicity, how to educate the world and how to get people to engage with Global Lives have taken over most of the discussions.
A few key points they’ve discovered are important:
How do people find out about Global Lives?
- Mobile exhibits catered to unconventional audiences
- Curriculum about International Problems
- Search Terms/Google Ads
- Leveraging Partner Organizations
- Outreach Programs
- Personal Advocacy
How do people engage?
1. Orientations – Where am I?
2. Permissions – Is this what I expected?
3. Interactivity – Where/how do I “drive”?
4. Relevance – What does this mean to me?
5. Speed – How long will this take?
Before the final presentation, the design team is now working towards using slides to visually enhance their ideas. Filming the life of someone is interesting, but how do they get people to feel something for these people? David Evan Harris, Executive Director, remarked how there was a certain fear that they could enhance stereotypes even further through their videos. It’s important to get the message across in the right way.
As was stressed in an earlier post, bringing the user into the film (interaction) will facilitate the greatest response. The goal is to create understanding amongst different cultures. Change of viewpoint is the foundation for action.
Specific examples of ideas the team has come up with include: putting a video in a grocery store in Elgin, Illinois and in Bristol, England (allowing someone to see the other across the world in real time) or showing video footage of a person in Melbourne, Australia drinking a Coca-Cola while showing a person in Lima, Peru doing the same thing. These simple actions will further amplify our commonalities as a human.
Stay tuned for a final blog on their outcome and script!
Follow #Globallives on Twitter.
By Meagan Lopez, @theladylunches