UX4Good Experts Refine the Objective for Global Lives Project
Originally uploaded by ux4good
The UX experts concentrating on global understanding are passionate, focused, educated and extremely dedicated – all adjectives needed to work through the challenge that comes with getting people interested in watching 240 hours of raw footage of a day in the life of 10 individuals across the world.
Global Lives is an initiative whose mission “is to collaboratively build a video library of human life experience that reshapes how we as both
producers and viewers conceive of cultures, nations and people outside of our own communities.” The user experience and visual designers are
collaborating tonight to get to the crux of the issue.
The UX experts’ goal at UX 4 Good?
· To figure out the bigger issue
· To challenge the charity on a deeper level
· To define whether or not the point is to create empathy, pity, or
Furthermore, once there is empathy, pity or understanding, how can the organization create change within individuals enough to have them act on it?
In the brief given out to the experts, Global Lives challenges them to
“reconsider the problem of how to create empathy in a shrinking world.”
There have been many questions raised here.
1. How do we scale empathy?
2. How do we feel empathy?
3. Is being empathetic enough? Do we need to take action?
4. Is the ultimate goal to make the world smaller?
5. Consequences of inaction?
6. Who do we want to get “on-board?”
7. What does coming “on-board” look like?
8. Do videos truly create a visual and emotional reaction?
Although everyone admits the project is an incredible take on this social issue – the biggest questions remain: Is this project sustainable? Is it
relevant? Can it truly create an impact?
Jennifer Berzansky, Associate Experience Director at Manifest Digital,
understands the issues that are involved with such a large video library, and admits that there are issues with the Global Lives website, but she thinks they must go beyond asking Global Lives to redesign a website.
The identity of Global Lives came into debate. Global Lives could benefit from defining whether or not it is an art project with a social justice
outcome or if it is more interested in organizing social change, using art as the medium.
Luiz Andrade, User Experience Design Manager at Underwriters Laboratories, agrees with Berzansky. He goes further to suggest that they should be viewing Global Lives as a client. The strategy needs to help them become more effective with the use of these videos – not to find other mediums. The medium is there. They need to use it. “Is there a way that we can salvage their concept? The video won’t save the world, but maybe we can get them to be effective enough to salvage it,” Andrade reiterates.
Finally, could Global Lives gain momentum through a creative commons license? If they could allow people around the world to show them in a restaurant, a church, a rural community or town hall, would that gain wider viewership?
One thing’s for sure, there are many more questions than answers. Everyone is excited to pick the brain of Global Lives’ Executive Director, David Evan Harris’ brain tomorrow.
Watch David Evan Harris at TEDx Talks globallives.org/en/tedxtalk/