Day job: Director of User Experience, ARC Worldwide/Leo Burnett
Description: A hard thing in an easy way. Coming up with great user experience boils down to that. Michael Dain has been working on coming up with ideas that solve problems, delivering them, learning from them and repeating it for years. Helping the brands of ARC / Leo use web and web-like objects to engage and foster change is his passion. He also likes pie.
Here’s how he would describe his UX job: “You want to shop, bank, chat, read, contribute, rectify, date, share, or find something online? You need what I do to make it easy, and fun and keep you coming back.”
Superpower: “I suppose rubberized arms would be useful.”